ÇEYREK KAZANÇ DUYURUSUNUN KURUMSAL FİNANSAL PERFORMANS ÜZERİNDEKİ ETKİSİ

Using event study methodology and regression analysis method, this had examined quarterly earning announcement its impact on the stock returns. The announcements were divided in to three groups: (1) Good news (quarterly positive earnings announcement), (2) No neutral announcement) (3) Bad negative announcement). result confirmed that both good bad a strong which is significant statistically share While no did not show any statistically. line with information content hypothesis, as (bad news) impacted abnormal returns positively (negatively) also found relationship between price.